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Independent crm software profile

HubSpot

For a team that needs sales, marketing and service in one CRM, HubSpot merits a closer look. Check paid-seat and automation limits before committing.

ToolScout view

If your sales team also needs marketing and service to work from the same customer record, HubSpot is worth evaluating. Its documented product scope spans CRM, sales, marketing, service and integrations. The buying risk is not the availability of a free CRM: it is whether the team needs more paid seats, higher marketing-contact allowances or automation from a paid Hub. Start by mapping the actual follow-up and reporting workflow to one subscription. Compare Pipedrive when deal tracking, rather than connected customer operations, is the main requirement.

Before you choose: Check users, marketing contacts, automation and inbox requirements in the exact subscription, not only the free CRM label. Editorial assessment 2026-10-08. First-party documentation informed this editorial assessment.

Best for

  • small businesses
  • sales teams
  • growing companies

Key capabilities

crmsalesmarketingserviceautomationintegrations

Pricing at a glance

Free foundational CRM tools; the cited vendor plan states up to two free users.

Free plan recorded: Yes

Category: crm

Visit HubSpotAdd to comparator

Where HubSpot fits

HubSpot is listed for small businesses and sales teams, with catalog capabilities including crm, sales, marketing. Before choosing, test your required workflow in the relevant plan and verify integrations and total team cost.

Pricing context: Free foundational CRM tools; the cited vendor plan states up to two free users.

AI interoperability

How HubSpot works with AI assistants and agents

Strong

HubSpot offers official connectors for ChatGPT, Claude and Gemini, plus a remote MCP server for compatible AI clients and agents. Verified AI clients include ChatGPT, Claude, and Gemini. Official MCP support is recorded. AI interoperability last verified on 2026-10-05.

Named assistants: ChatGPT, Claude, and GeminiMCP: OfficialPublic API: Verified

AI compatibility: Manufacturer-confirmed, verified 2026-10-05.

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Plans and buying conditions

Documented plan details

Starter · EUR · monthly billing
Plan
Starter
Monthly equivalent
EUR 20.00 per billed user
Billing
Monthly billing
Price checked
2026-10-09
Starter · USD · annual billing
Plan
Starter
Monthly equivalent
USD 20.00 per billed user
Billing
Annual billing, paid upfront
Price checked
2026-10-27
Upfront annual subscription
USD 240.00 per billed user
Starter · USD · monthly billing
Plan
Starter
Monthly equivalent
USD 20.00 per billed user
Billing
Monthly billing
Price checked
2026-10-27
Sales Hub Professional · USD · annual billing
Plan
Sales Hub Professional
Monthly equivalent
USD 90.00 per billed user
Billing
Annual billing, paid upfront
Price checked
2026-10-12
Upfront annual subscription
USD 1,080.00 per billed user
Documented one-time charges
USD 1,500.00
Sales Hub Professional · USD · monthly billing
Plan
Sales Hub Professional
Monthly equivalent
USD 100.00 per billed user
Billing
Monthly billing
Price checked
2026-10-12
Documented one-time charges
USD 1,500.00
Marketing Hub Professional · USD · annual billing
Plan
Marketing Hub Professional
Monthly equivalent
USD 800.00 per subscription
Billing
Annual billing, paid upfront
Price checked
2026-10-24
Upfront annual subscription
USD 9,600.00 per subscription
Documented one-time charges
USD 3,000.00
First-year documented components
USD 12,600.00
Marketing Hub Professional · USD · monthly billing
Plan
Marketing Hub Professional
Monthly equivalent
USD 890.00 per subscription
Billing
Monthly billing
Price checked
2026-10-24
Documented one-time charges
USD 3,000.00
First-year documented components
USD 13,680.00
Marketing Hub Enterprise · USD · annual billing
Plan
Marketing Hub Enterprise
Monthly equivalent
USD 3,600.00 per subscription
Billing
Annual billing, paid upfront
Price checked
2026-10-24
Upfront annual subscription
USD 43,200.00 per subscription
Documented one-time charges
USD 7,000.00
First-year documented components
USD 50,200.00
Capabilities and limits by plan
  • Free: free user seats · 2 users per total (checked 2026-10-08)
  • Free: free starter crm users · 2 users per total (checked 2026-10-09)
  • Sales Hub Professional: automated email sequences (checked 2026-10-12)
  • Starter: built-in calling (checked 2026-10-24)
  • Free: free stored contacts · 1000 contacts per total (checked 2026-10-24)
  • Starter: paid account stored contacts · 15000000 contacts per total (checked 2026-10-24)
  • Marketing Hub Starter: Marketing Hub Starter included marketing contacts · 1000 contacts per total (checked 2026-10-24)
  • Marketing Hub Professional: Marketing Hub Professional included marketing contacts · 2000 contacts per total (checked 2026-10-24)
  • Marketing Hub Enterprise: Marketing Hub Enterprise included marketing contacts · 10000 contacts per total (checked 2026-10-24)

Published list prices retain their currency, billing commitment and included allowance. Annual monthly equivalents require an upfront annual payment. Taxes, implementation and unpublished extras are excluded. A listed unit price does not establish the final checkout total or local eligibility.

Frequently asked questions

What is HubSpot best for?

HubSpot is recorded in the ToolScout catalog for small businesses, sales teams, growing companies.

Does HubSpot have a free plan?

Vendor documentation confirms a free entry plan with defined usage limits. Check current eligibility and allowances.

Does HubSpot work with ChatGPT, Claude, Gemini or AI agents?

Yes. HubSpot offers official connectors for ChatGPT, Claude and Gemini, plus a remote MCP server for compatible AI clients and agents. Last verified on 2026-10-05.

How current is this HubSpot profile?

The source data for this profile was last checked 2026-10-30.

Information last checked 2026-10-30. AI interoperability independently verified on 2026-10-05. Product details can change. Affiliate relationships do not influence ToolScout rankings or recommendations.

Editorial evidence: first-party vendor source recorded in the ToolScout catalog and separated from the commercial outbound route.

Report outdated informationHow ToolScout verifies software information