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Independent analytics software profile

Amplitude

Amplitude is listed for product teams and growth teams, with recorded capabilities including product analytics, funnels, retention. Check that your required features are included in the plan you would buy.

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Amplitude documents different retention measures, including users returning on a specific date or on or after that date. Those two definitions can produce very different product health narratives from the same event data. The platform is useful when a product team can define stable cohorts and meaningful return events. Otherwise, chart sophistication hides poor instrumentation. Compare decisions reached from cohorts, not the number of charts available.

Before you choose: Instrument a product activation event and reconcile two retention calculation methods. Editorial assessment 2026-10-08. First-party documentation informed this editorial assessment.

Best for

  • product teams
  • growth teams
  • data teams
  • startups

Key capabilities

product analyticsfunnelsretentionjourneysexperimentscohorts

Pricing at a glance

Free and paid plans available; See vendor for current pricing

Category: analytics

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Frequently asked questions

What is Amplitude best for?

Amplitude is recorded in the ToolScout catalog for product teams, growth teams, data teams, startups.

How current is this Amplitude profile?

The source data for this profile was last checked 2026-09-01.

Information last checked 2026-09-01. This profile is due for a re-check against the manufacturer's pages. Product details can change. Affiliate relationships do not influence ToolScout rankings or recommendations.

Editorial evidence: first-party vendor source recorded in the ToolScout catalog and separated from the commercial outbound route.

Report outdated informationHow ToolScout verifies software information