Building advertising for the way people use AI

What changed

OpenAI introduces a new visual ad format in ChatGPT and expands measurement tools, attribution partnerships, and brand suitability for advertisers.

Why it matters

AI and automation releases can change the scope of work the product can handle, but buyers still need to validate control, reliability and plan availability.

Buyer takeaway

Buyers should verify current availability, plan requirements and implementation details in the vendor documentation before changing a production workflow.