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Independent marketing software profile

ActiveCampaign

ActiveCampaign is listed for marketing teams and sales teams, with recorded capabilities including email marketing, CRM, marketing automation. Check that your required features are included in the plan you would buy.

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ActiveCampaign is worth shortlisting when a team needs coordinated email journeys, segmentation and sales handoff rather than occasional broadcasts. Its automation model can cover complex lead-nurturing sequences, but that depth adds configuration and measurement work. The vendor documents a 14-day trial with up to 100 email sends and one user, not an indefinitely free sending tier. That distinction matters: the test can validate workflows but does not represent ongoing campaign economics. Choose ActiveCampaign when automation structure is the buying requirement; choose Mailchimp or Brevo when a modest newsletter and cost predictability dominate.

Before you choose: Build a representative multi-stage customer journey, then check required contacts, automation triggers, seats and paid-tier pricing. Editorial assessment 2026-10-08. First-party documentation informed this editorial assessment.

Best for

  • marketing teams
  • sales teams
  • growing businesses

Key capabilities

email marketingCRMmarketing automationsales automationintegrations

Pricing at a glance

14-day trial, up to 100 email sends and one user; trial features mirror Professional plan.

Category: marketing

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AI interoperability

How ActiveCampaign works with AI assistants and agents

Strong

ActiveCampaign runs a remote MCP server with connections for Claude, ChatGPT and Cursor. Verified AI clients include ChatGPT, Claude, and Cursor. Official MCP support is recorded. AI interoperability last verified on 2026-10-27.

Named assistants: ChatGPT, Claude, and CursorMCP: Official

AI compatibility: Manufacturer-confirmed, verified 2026-10-27.

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Plans and buying conditions

Documented plan details

Starter · USD · annual billing
Plan
Starter
Monthly equivalent
USD 15.00 per subscription
Billing
Annual billing, paid upfront
Price checked
2026-10-24
Upfront annual subscription
USD 180.00 per subscription
First-year documented components
USD 180.00
Included usage
1000 contacts per total
Plus · USD · annual billing
Plan
Plus
Monthly equivalent
USD 49.00 per subscription
Billing
Annual billing, paid upfront
Price checked
2026-10-24
Upfront annual subscription
USD 588.00 per subscription
First-year documented components
USD 588.00
Included usage
1000 contacts per total
Pro · USD · annual billing
Plan
Pro
Monthly equivalent
USD 79.00 per subscription
Billing
Annual billing, paid upfront
Price checked
2026-10-24
Upfront annual subscription
USD 948.00 per subscription
First-year documented components
USD 948.00
Included usage
1000 contacts per total
Enterprise · USD · annual billing
Plan
Enterprise
Monthly equivalent
USD 145.00 per subscription
Billing
Annual billing, paid upfront
Price checked
2026-10-24
Upfront annual subscription
USD 1,740.00 per subscription
First-year documented components
USD 1,740.00
Included usage
1000 contacts per total
Capabilities and limits by plan
  • Starter: email automation (checked 2026-10-24)
  • Starter: abandoned cart emails (checked 2026-10-24)

Published list prices retain their currency, billing commitment and included allowance. Annual monthly equivalents require an upfront annual payment. Taxes, implementation and unpublished extras are excluded. A listed unit price does not establish the final checkout total or local eligibility.

Frequently asked questions

What is ActiveCampaign best for?

ActiveCampaign is recorded in the ToolScout catalog for marketing teams, sales teams, growing businesses.

Does ActiveCampaign have a free plan?

ToolScout has not verified a permanent free plan. Vendor documentation records: 14-day trial, up to 100 email sends and one user; trial features mirror Professional plan.

Does ActiveCampaign work with ChatGPT, Claude, Gemini or AI agents?

Yes. ActiveCampaign runs a remote MCP server with connections for Claude, ChatGPT and Cursor. Last verified on 2026-10-27.

How current is this ActiveCampaign profile?

The source data for this profile was last checked 2026-08-29.

Information last checked 2026-08-29. This profile is due for a re-check against the manufacturer's pages. AI interoperability independently verified on 2026-10-27. Product details can change. Affiliate relationships do not influence ToolScout rankings or recommendations.

Editorial evidence: first-party vendor source recorded in the ToolScout catalog and separated from the commercial outbound route.

Report outdated informationHow ToolScout verifies software information