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Independent seo software profile

Semrush

Semrush is listed for marketers and SEO professionals, with recorded capabilities including seo, keyword research, competitive research. Check that your required features are included in the plan you would buy.

ToolScout view

Semrush is an operational SEO suite for teams coordinating keyword research, site auditing, competitive work and ongoing visibility tracking. Its Position Tracking monitors selected terms by device and location, while Site Audit supports repeated technical checks, so it is useful when several SEO activities have to form one reporting cycle. The trade-off is scope and cost: ToolScout's price score sits well below its research and SEO scores, and limits depend on toolkit and tier. Shortlist Semrush for a broad agency workflow; choose a narrower tool if most of that suite would remain unused.

Before you choose: Confirm tracked-keyword allocation, projects, audit limits and the exact toolkit; a high SEO score is not proof that every module is included. Editorial assessment 2026-10-08. First-party documentation informed this editorial assessment.

Best for

  • marketers
  • SEO professionals
  • agencies
  • publishers

Key capabilities

seokeyword researchcompetitive researchcontentAI visibilityintegrations

Pricing at a glance

Paid plans with trial options; See vendor for current pricing

Category: seo

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Plans and buying conditions

Documented plan details

SEO · USD · monthly billing
Plan
SEO
Monthly equivalent
USD 139.00 per subscription
Billing
Monthly billing
Price checked
2026-10-24
First-year documented components
USD 1,668.00
SEO · USD · annual billing
Plan
SEO
Monthly equivalent
USD 117.33 per subscription
Billing
Annual billing, paid upfront
Price checked
2026-10-24
Upfront annual subscription
USD 1,407.96 per subscription
First-year documented components
USD 1,407.96
Starter · USD · monthly billing
Plan
Starter
Monthly equivalent
USD 199.00 per subscription
Billing
Monthly billing
Price checked
2026-10-24
First-year documented components
USD 2,388.00
Starter · USD · annual billing
Plan
Starter
Monthly equivalent
USD 165.17 per subscription
Billing
Annual billing, paid upfront
Price checked
2026-10-24
Upfront annual subscription
USD 1,982.04 per subscription
First-year documented components
USD 1,982.04
Pro+ · USD · monthly billing
Plan
Pro+
Monthly equivalent
USD 299.00 per subscription
Billing
Monthly billing
Price checked
2026-10-24
First-year documented components
USD 3,588.00
Pro+ · USD · annual billing
Plan
Pro+
Monthly equivalent
USD 248.17 per subscription
Billing
Annual billing, paid upfront
Price checked
2026-10-24
Upfront annual subscription
USD 2,978.04 per subscription
First-year documented components
USD 2,978.04
Capabilities and limits by plan
  • SEO: rank tracking (checked 2026-10-24)
  • SEO: site audit (checked 2026-10-24)

Published list prices retain their currency, billing commitment and included allowance. Annual monthly equivalents require an upfront annual payment. Taxes, implementation and unpublished extras are excluded. A listed unit price does not establish the final checkout total or local eligibility.

What Semrush is best evaluated for

Semrush is most useful to evaluate as a broad digital marketing and SEO suite rather than as one isolated keyword tool. Buyers commonly compare it for keyword research, competitor research, site auditing, rank tracking and related marketing workflows.

Questions to answer before buying

The practical decision is whether consolidation is worth the cost for your workflow. Check current plan limits and pricing with Semrush before purchase because packaging can change.

Frequently asked questions

What is Semrush best for?

Semrush is recorded in the ToolScout catalog for marketers, SEO professionals, agencies, publishers.

How current is this Semrush profile?

The source data for this profile was last checked 2026-08-28.

Information last checked 2026-08-28. This profile is due for a re-check against the manufacturer's pages. Product details can change. Affiliate relationships do not influence ToolScout rankings or recommendations.

Editorial evidence: first-party vendor source recorded in the ToolScout catalog and separated from the commercial outbound route.

Report outdated informationHow ToolScout verifies software information

Where Semrush fits

Semrush is listed for marketers and SEO professionals, with catalog capabilities including seo, keyword research, competitive research. Before choosing, test your required workflow in the relevant plan and verify integrations and total team cost.

Pricing context: Paid plans with trial options; See vendor for current pricing